UX/UI design for websites and apps

UX/UI design for websites and apps that sells: we design interfaces based on data and user psychology. We find out who your customers are and what they need to do, build clear user flows and create a visual style that strengthens your brand. The mockups are ready for development, and the same team builds them.

The first consultation is free.

What UX/UI design includes

  • Audience and goal analysis

    We study your customers, competitors and product goals so that the design solves a business problem.

  • UX: flows and prototypes

    We design the structure and the user journey and build prototypes of the key screens.

  • UI: visual style

    Colors, typography, icons and illustrations in one consistent brand style.

  • Responsive layouts

    Mockups for desktop, tablet and phone, based on how people actually use them.

  • Design system

    A set of components and rules, so new pages and screens stay consistent and take less time to make.

  • Handoff to development

    We prepare the mockups so that the interface can be built pixel perfect.

Who we design interfaces for

  • Retail and online stores

    Catalog, product page and checkout without extra steps.

  • Property developers

    Project presentation, floor plan selection and an enquiry form.

  • Training centers and schools

    A clear schedule, sign-up and a student account.

  • Restaurants, cafés and salons

    Menus, booking and ordering that are easy to use on a phone.

  • Event companies

    Event programs and registration in a clean interface.

  • Internal systems

    CRMs and dashboards where staff spend their whole day.

What UX/UI design solves

  1. Visitors leave without enquiring

    We rework the structure and the first screen so the offer is clear at once and the path to an enquiry is short.

  2. Staff find the CRM awkward to use

    We simplify work screens: fewer extra clicks and fewer data-entry mistakes.

  3. The product looks outdated

    We refresh the visual style while keeping it recognizable and keeping the flows users are used to.

  4. An idea needs testing before development

    A prototype shows how the product will work before a single line of code is written.

How we work on design

  1. You send a request

    Through the form on the site, on Telegram or by phone. A couple of sentences about the task is enough to start.

  2. We get in touch and clarify the task

    We look into your processes, goals and constraints and align expectations before any work begins.

  3. We design the solution and the roadmap

    We agree on the structure, visual direction, timeline and stack, so the work moves in one agreed direction from the start.

  4. We launch, test and keep improving

    We don’t disappear after release: we watch quality, refine the interface and grow the product together with your business.

Why Optimatrix

  • Engineering approach

    We understand the business logic first and write code second. The solution is designed around your task, not squeezed into a template.

  • Transparent timelines and roadmap

    Before we start, you see the stages and the timeline. At every stage it is clear what is done and what comes next.

  • One team for the whole cycle

    Design, frontend and backend are built by one team, so nothing gets lost in hand-offs between contractors.

  • Free first consultation

    We discuss your task and possible solutions before any work starts, with no obligation on your side.

  • Russian, Uzbek, English

    We work in whichever language suits you and your team.

UX/UI design FAQ

What is the difference between UX and UI?

UX is the logic: which screens are needed, what is on them and how the user gets to their goal. UI is the visual layer: colors, fonts, buttons and icons. We do both, starting with UX.

Can we order design only, without development?

Yes. We will hand over the mockups and the design system to your development team. If we build the product too, design and code are done by one team, with nothing lost in the handoff.

Can you redesign an existing website or app?

Yes. We start with an audit: what gets in users’ way today and which flows must stay. Then we propose a new structure and style.

What do you need from us to start?

A description of the business and its goals, your logo and brand materials, examples of designs you like and access to the current product, if there is one.

How much does UX/UI design cost?

It depends on the number of screens, the complexity of the flows and whether you need a design system. We give an estimate after we discuss the task, and the first consultation is free.

How do you know the design works?

We rely on user behavior, feedback and business goals. We show prototypes before development, so that questionable decisions surface early.

Let’s discuss your interface

Show us your product or tell us about your idea, and we will suggest where to start with the design. The first consultation is free.

Other services

  • IT consulting

    IT audits, CRM and stack selection, a digitalization plan. Honest, no fluff.

  • Website development

    Landing pages, corporate websites and online stores built from scratch. Pixel perfect, fast loading.

  • CRM and automation

    CRM systems built around your processes that save hours of work every week.

  • Mobile apps and Mini Apps

    iOS and Android apps and Telegram Mini Apps — from an idea to a product people use every day.

  • Telegram bots

    Bots for requests, orders, client bookings and staff tasks — right inside the messenger.

  • Backend and API

    Reliable server-side solutions and APIs for websites, apps, CRM systems and bots.